Sports marketing that drives your brand
We’re a sports marketing agency delivering creative solutions for brands.
We work with top brands
Our services
Brand Partnerships
Partnerships with sports clubs or federations offer brands awareness, audience engagement and positive brand association.
At Outlast, we go beyond branding, creating long term, integrated solutions for brands. From player access, content creation, social media amplification, IP rights, experiential activation and more, we help brands find the right partnership opportunity and then to extract the maximum value from the partnership.
Athlete Endorsements
From World Cup and English Premier League legends to current stars such as Conor McGregor, athlete endorsements are increasingly popular with brands to help raise awareness / to engage new target audiences.
The key pillars we focus on are image rights, short format content creation, social media assets, PR as well as talent appearances. Rights can be broken down geographically and by type (name / voice / likeness etc) to meet your specific needs.
Virtual Branding
Virtual branding allows brands to reach >200m fans at their most engaged, either in stadia or on their screens watching football. This emotional connection helps to build brand equity, with brands integrated into entertainment at the highest level of European football.
As virtual branding is targeted by feed (i.e. a fan at the ground will see different branding from a TV viewer in ID or TH or SG etc) we can create bespoke geographical solutions for brands.
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Partnership Activation
Bringing a brand partnership to life is how to extract the maximum value from the partnership. Outlast can help bring your brand partnerships to life through fan engagement initiatives using social media, short form content and experiential events such as watch parties, trophy tours or legends tours.
We focus on understanding brands’ business objectives, and then recommended the most effective ways to bring your brand partnership to life.
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Why sports
Sports drive
marketing objectives
The passion, excitement and reach of sport = the sport dividend.
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Reach
Sports offer unique reach. For example, in APAC, there are more than 1.1bn football fans.
Source: GWI
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Impact
Sports enhance a brand's impact (regardless of existing fame, budget, market share) by an average of 44%.
Source: OMG Fuse and System1
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Sales
Sports sponsorships drive an average increase of 10% in purchase intent.
Source: Nielsen
Our partners
A snapshot of rights holders and brands we have worked with.
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Athlete Endorsements: Tourism Malaysia
In order to reach a younger audience in a cost - effective manner, Tourism Malaysia appointed Luis Suarez, the ex -Liverpool FC and Barcelona FC striker as their brand ambassador.
Digital content, distributed through social, helped create awareness of Malaysia as a holiday destination, through stunning natural beauty and insights on local food and culture. Signed merchandise was used to encourage engagement.
Brand Partnerships: BK8
We brokered 5 club partnerships in La Liga for BK8 with Valencia CF, Villarreal CF, RCD Mallorca, Athletic Club and Elche CF.
The partnerships were part of BK8’s growth strategy into European markets. The integrated partnerships have proved successful; BK8 has seen a significant increase in brand awareness and brand engagement which has translated into growth in site traffic and new account openings.
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Content Partnerships: Rolex
Rolex is a long-standing major sponsor of the most prestigious golf, tennis and sailing events globally.
To enhance Rolex’s integration with these events, we created a bespoke content series called “Rolex Special Moments” which captured jaw dropping, or momentous moments as they happened live on the TV. Brought to viewers by Rolex, Special Moments was fully integrated with Rolex’s sponsorship objectives.
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Our team
Salauddin has been in the sports, television and media industry for more than 20 years. He has worked on numerous projects at ESPN...
Janna graduated from Deakin University majoring in Marketing and Management. She has been in the media and sports marketing...
An expert in virtual digital signage boards management as well as club partnerships, Josh has managed multi-million-dollar...
After starting his career in the finance services sector, Zaharuddin is now a seasoned media professional with experience in mainstream...
Tricia is a businesswoman and entrepreneur (although she was also an international musical artist in her previous life!)...
Ready to work together?
To find out more information, please contact us below.
